Do POP store display really work

Do POP store display really work
http://www.cutcnccam.com/article-show-2012314918590.shtml
YES! Point-of-purchase (POP) advertising is more important than ever before for today's retailers. Studies by POPAI "Point of Purchase Advertising International" reveal the following:
About 70 percent of all brand purchase decisions are made in-store.
In store sales have increased as much as 65% when P.O.P materials are used.
Cost-per-thousand of P.O.P advertising is close to that of out-of-home advertising, or radio, which is about half the cost of TV advertising.
PCi's analysis of the POPAI C-Store data for one category found that one brand consistently used standard stock materials, while another actively used custom P.O.P. The custom P.O.P delivered a 28% sales lift, while standard materials generated a 13% lift, a 2:1 advantage in favor of custom materials. These results were consistent across multiple materials and messages.
CUTCNC cutting machine wildly used to make POP store display samples and small production. Can help manufacture make any amazing displays. Cut the design in few minute, make the individual needs.
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