950 BC
The ancient Egyptians produced the first writing material by pasting together thin layers of plant stems.
100 BC
The Chinese created the first authentic paper from bamboo and mulberry fibers.
1400s AD
Paper mills appeared in Spain, Italy, Germany and France.
1690
The first sheet paper mill in North America was built near Philadelphia.
1767
England wanted to regain its loss of colonial paper exports. They imposed the Stamp Act, which included a tax on all paper made in the colonies. Many consider this fuel for the American Revolution.
1803
The first continuous papermaking machine was patented.
1854
In England, the first pulp from wood was manufactured.
1856
The first known corrugated material was patented for sweatband lining in tall hats of Victorian Englishmen.
1871
Unlined corrugated first appeared as a packaging material for glass and kerosene lamp chimneys.
1874
A liner was added to one side of the corrugated material to prevent the flutes from stretching.
1894
Corrugated was slotted and cut to make the first boxes. Wells Fargo began using corrugated boxes for small freight shipments.
1903
Corrugated was first approved as a valid shipping material and was used to ship cereals.
1909
Rubber printing plates were developed which allowed for greater design creativity.
1914
Tariffs imposed on corrugated shipping containers were ruled discriminatory.
1957
Flexographic printing virtually replaced letterpress and oil-based ink.
1960s
The flexo folder-gluer was invented.
Early 1980s
Preprinted linerboard emerged.
Late 1980s
New developments in the anilox roll, plate and press design drove the industry into short-run, high-graphic products.
1991
The edge crush test was added to Item 222 and Rule 41 as an alternative to burst strength and basis weight, allowing the manufacture of lighter weight liners.
热门帖子
-
Pop up books mainly refer to three-dimensional or movable book. Design and creation of pop books is known as paper engineering, a term no... -
PVC foam board is a new type of artificial material, it has good chemical stability, co-rrosion resistance, hardness ,high strength and ... -
You can add a custom touch to a lamp shade with fabric that coordinates with your room's decor. Gather together the shade, paper for a p... -
Foamcore or Foam board ( Memory) is a very strong, lightweight and easily cut material useful for sign making, backing artwork , mounting p... -
cardboard stand as a marketing tool, along with the POP advertising evolved. It has green, convenient transport, quick assembly, etc. CUTCN...
-
The word packaging has the negative connotation of making things more attractive, larger than actual. A misnomer, which overshadows importa... -
Why buy a Christmas card when you can make an easy pop up card tree yourself? This craft is kid-friendly, very doable and safe. You will n... -
CUTCNC 3D pop-up book pattern cutting machine can be used for sample making and short run production of 3D book and 3D greeting card. C... -
LED light-box compared with other light-box.Have his unique characteristics,one is his energy efficient,high brightness,because such use is ... -
Foam core is commonly used to produce architectural models, prototype small objects and to produce patterns for casting. Scenery for scale ...
2011年8月8日星期一
2011年7月31日星期日
Ensuring Right Packing
Right packing brings over-packing and under-packing into the picture. So, how is it that we ensure the right packing. The following are some of the guidelines:
1.Packing should be used only where needed. It prevents over packing.
2.Packing should prevent any loss or damage to the packed product and its intended use. It prevents under packing.
3.Right packaging materials should be used. This along with the above two guidelines ensures right form of packing.
Acknowledging this fact, special attention is given to design the right from of packing for our products. Like our products, the packing for others is also tested for performance parameters like wear and tear, strength, compactness etc. This is very important in fields like laboratory furniture as many critical components have to be protected with good packing. Contrary to the market trend over the years, we have enhanced our product packing for laboratory furniture to deliver a near perfect product to our consumers.
Pack design is the first step to minimize our environmental footprint. Design sets the stage for sustainability in all other stages of the product lifecycle. It is the design of the product which will define what materials can be used, what processes it needs to undergo, how it is packaged and transported, and finally its disposal or reusability or recyclability.
With boundaries shrinking and the world becoming a common market, transport and in-turn compact/flat packing, has become a key design parameter for all products. And this process can play a substantial role in increasing the green footprint of a product.
http://www.cutcnccam.com/article-show-20117261529457.shtml
1.Packing should be used only where needed. It prevents over packing.
2.Packing should prevent any loss or damage to the packed product and its intended use. It prevents under packing.
3.Right packaging materials should be used. This along with the above two guidelines ensures right form of packing.
Acknowledging this fact, special attention is given to design the right from of packing for our products. Like our products, the packing for others is also tested for performance parameters like wear and tear, strength, compactness etc. This is very important in fields like laboratory furniture as many critical components have to be protected with good packing. Contrary to the market trend over the years, we have enhanced our product packing for laboratory furniture to deliver a near perfect product to our consumers.
Pack design is the first step to minimize our environmental footprint. Design sets the stage for sustainability in all other stages of the product lifecycle. It is the design of the product which will define what materials can be used, what processes it needs to undergo, how it is packaged and transported, and finally its disposal or reusability or recyclability.
With boundaries shrinking and the world becoming a common market, transport and in-turn compact/flat packing, has become a key design parameter for all products. And this process can play a substantial role in increasing the green footprint of a product.
http://www.cutcnccam.com/article-show-20117261529457.shtml
2011年7月29日星期五
Advertising methods
Advertising has evolved into a vastly complex form of communication, with literally thousands of different ways for a business to get a message to the consumer. It could be said that cave paintings in some way represented the first forms of advertising, although the earliest recognized version of what we know as advertising was done on papyrus by the Egyptians. And in Pompeii, the ruins suggest that advertising was commonplace.
Print Advertising
If an advertisement is printed on paper, be it newspapers, magazines, newsletters, booklets, flyers, direct mail, or anything else that would be considered a portable printed medium, then it comes under the banner of print advertising.
Guerrilla Advertising
Also known as ambient media, guerrilla advertising (or marketing) has become prominent over the last 20 years. It is a broadly used term for anything unconventional, and usually invites the consumer to participate or interact with the piece in some way. Location is important, as is timing. The driving forces behind guerrilla advertising or marketing are creative ideas and innovation, not a large budget. Quite often, you will ask for forgiveness rather than permission with these campaigns, and they will spread via word of mouth and social media.
Broadcast Advertising
A mass-market form of communication including television and radio, broadcast advertising has, until recently, been the most dominant way to reach a large number of consumers.
Outdoor Advertising
Also known as out-of-home (OOH) advertising, this is a broad term that describes any type of advertising that reaches the consumer when he or she is outside of the home.
Public Service Advertising
Unlike traditional commercials, Public Service Advertisements (PSA) are primarily designed to inform and educate rather than sell a product or service.
Product Placement Advertising
In a nutshell, product placement is the promotion of branded goods and services within the context of a show or movie, rather than as an explicit advertisement.
Cell Phone & Mobile Advertising
A relatively new form of advertising, but one that's spreading rapidly, uses cell phones, iPads, Kindles, Nooks, and other portable electronic devices with Internet connectivity. Current trends in mobile advertising involve major use of social media such as Twitter and Facebook.
Online Advertising (aka Digital)
If you see an advertisement via the Internet (World Wide Web), then it is classified as online advertising. In fact, there are ads on this very page, and most other websites you visit, as they are the primary revenue driver for the Internet. Learn more about this vital part of the Internet.
Print Advertising
If an advertisement is printed on paper, be it newspapers, magazines, newsletters, booklets, flyers, direct mail, or anything else that would be considered a portable printed medium, then it comes under the banner of print advertising.
Guerrilla Advertising
Also known as ambient media, guerrilla advertising (or marketing) has become prominent over the last 20 years. It is a broadly used term for anything unconventional, and usually invites the consumer to participate or interact with the piece in some way. Location is important, as is timing. The driving forces behind guerrilla advertising or marketing are creative ideas and innovation, not a large budget. Quite often, you will ask for forgiveness rather than permission with these campaigns, and they will spread via word of mouth and social media.
Broadcast Advertising
A mass-market form of communication including television and radio, broadcast advertising has, until recently, been the most dominant way to reach a large number of consumers.
Outdoor Advertising
Also known as out-of-home (OOH) advertising, this is a broad term that describes any type of advertising that reaches the consumer when he or she is outside of the home.
Public Service Advertising
Unlike traditional commercials, Public Service Advertisements (PSA) are primarily designed to inform and educate rather than sell a product or service.
Product Placement Advertising
In a nutshell, product placement is the promotion of branded goods and services within the context of a show or movie, rather than as an explicit advertisement.
Cell Phone & Mobile Advertising
A relatively new form of advertising, but one that's spreading rapidly, uses cell phones, iPads, Kindles, Nooks, and other portable electronic devices with Internet connectivity. Current trends in mobile advertising involve major use of social media such as Twitter and Facebook.
Online Advertising (aka Digital)
If you see an advertisement via the Internet (World Wide Web), then it is classified as online advertising. In fact, there are ads on this very page, and most other websites you visit, as they are the primary revenue driver for the Internet. Learn more about this vital part of the Internet.
| E-mail:sales02@cutcnccam.com |
| MSN:trinityhu@hotmail.com |
| Skype:trinityhu |
| Web:www.cutcnccam.com |
2011年7月27日星期三
Hand make Pop Up Card -- Christmas Tree
Why buy a Christmas card when you can make an easy pop up card tree yourself? This craft is kid-friendly, very doable and safe. You will need a pair of scissors, a piece of white paper, and a piece of green paper for backing. You may also use stickers, crayons, markers, and color pencils for decorating.
Fold a piece of white paper in half; this will be your 'card'. Cut a tree shape along the folded edge of the paper. Do not cut out the tree completely; leave a small notch at the base of the tree uncut.
Open the card half way. Use your fingers to push the tree into the card so that it lies in between the two layers of the paper. The crease on the tree will change from a valley fold to a mountain fold.
This is how the outside of the card will look like. When you open the card, the tree will pop up at you.
To complete the card, glue it onto a piece of green paper for backing. You can use stickers and color pencil to add ornaments.
Skype:trinityhu
ICQ:627696000
Web:www.cutcnccam.org
Fold a piece of white paper in half; this will be your 'card'. Cut a tree shape along the folded edge of the paper. Do not cut out the tree completely; leave a small notch at the base of the tree uncut.
Open the card half way. Use your fingers to push the tree into the card so that it lies in between the two layers of the paper. The crease on the tree will change from a valley fold to a mountain fold.
This is how the outside of the card will look like. When you open the card, the tree will pop up at you.
To complete the card, glue it onto a piece of green paper for backing. You can use stickers and color pencil to add ornaments.
E-mail:sales02@cutcnccam.com
MSN:trinityhu@hotmail.comSkype:trinityhu
ICQ:627696000
Web:www.cutcnccam.org
Hand make POP up Card Heart
Why buy a card when you can make an easy pop up card heart yourself? This craft is kid-friendly, very doable and safe. You will need a pair of scissors, a piece of white paper, and a piece of colored paper for backing. You may also use stickers, crayons, markers, and color pencils for decorating.
1.Fold a piece of white paper in half; this will be your 'card'. Cut a heart shape along the folded edge of the paper. Do not cut the heart out completely; leave a small notch uncut.
2.Open the card half way. Use your fingers to push the heart into the card so that it lies between the two layers of the paper. The crease in the heart shape will need to change from a mountain fold to a valley fold.
3.This is how the outside of the card will look like. When you open the card, the heart will pop up at you.
4.To complete the card, glue it onto a colored piece of paper for backing. Use red backing for a nice homemake Valentine's card. You can cut a row of heart shapes to emphasize your love.
1.Fold a piece of white paper in half; this will be your 'card'. Cut a heart shape along the folded edge of the paper. Do not cut the heart out completely; leave a small notch uncut.
2.Open the card half way. Use your fingers to push the heart into the card so that it lies between the two layers of the paper. The crease in the heart shape will need to change from a mountain fold to a valley fold.
3.This is how the outside of the card will look like. When you open the card, the heart will pop up at you.
4.To complete the card, glue it onto a colored piece of paper for backing. Use red backing for a nice homemake Valentine's card. You can cut a row of heart shapes to emphasize your love.
E-mail:sales02@cutcnccam.com
MSN:trinityhu@hotmail.com
Skype:trinityhu
ICQ:627696000
Web:www.cutcnccam.org
MSN:trinityhu@hotmail.com
Skype:trinityhu
ICQ:627696000
Web:www.cutcnccam.org
CUTCNC cutting machine make POP up book
Pop up books mainly refer to three-dimensional or movable book. Design and creation of pop books is known as paper engineering, a term not to be confused with the term for the science of paper making. It is akin to origami in so far as the two arts both employ folded paper. However, origami in its simplest form doesn't use scissors or glue and tends to be made with very bendy paper, pop-ups rely on glue, scissors and stiff card. What they have in common is folding.
Compared with common flat book, pop up books are more attractive due to its creativity and lovely design. Pop up books can help people understand its content more easily. Now pop up books are widely used for children education.
Traditionally, most pop up books are made by hand. CUTCNC cutting machine can help design and cut pop up book efficiently. CUTCNC cutting machine can process most paper materials of pop up book, like card paper, coated paper, craft paper, etc. All processes to pop up books as half cut, whole cut, crease, dotted line, drawing and cutting can be completed at a time to improve competitiveness. Even for some complicated design of pop up books, we can make it easily with CUTCNC control platform.
E-mail:sales02@cutcnccam.com
MSN:trinityhu@hotmail.com
Skype:trinityhu
ICQ:627696000
Web:www.cutcnccam.org
MSN:trinityhu@hotmail.com
Skype:trinityhu
ICQ:627696000
Web:www.cutcnccam.org
2011年7月25日星期一
How to Prevent Packaging Waste
The word packaging has the negative connotation of making things more attractive, larger than actual. A misnomer, which overshadows important functions of packing, like physical rotection, containment and information transmission. Right packing ensures that goodness and greenness of the product is delivered to the customer as conceived at the factory.
This is reiterated by the definition of packing — “The science, art and technology of enclosing or protecting products for distribution, storage, sale, and use.”
As packing material is considered to be a waste after it reaches the consumer, there is a race to reduce the amount of packing material used, mainly to save cost and reduce environmental impact. But the type of packing adopted depends purely on the design of the product, its shelf life, destination it has to reach, or the mode of transport. So,indiscriminate reduction in packaging specifications can lead to criminal waste and rather a drain on the environment due to damage of material, loss of man hours, and the use of additional resources.
Share form: http://www.cutcnccam.com/article-show-20117251552183.shtml
This is reiterated by the definition of packing — “The science, art and technology of enclosing or protecting products for distribution, storage, sale, and use.”
As packing material is considered to be a waste after it reaches the consumer, there is a race to reduce the amount of packing material used, mainly to save cost and reduce environmental impact. But the type of packing adopted depends purely on the design of the product, its shelf life, destination it has to reach, or the mode of transport. So,indiscriminate reduction in packaging specifications can lead to criminal waste and rather a drain on the environment due to damage of material, loss of man hours, and the use of additional resources.
Share form: http://www.cutcnccam.com/article-show-20117251552183.shtml
E-mail:sales02@cutcnccam.com
MSN:trinityhu@hotmail.com
Skype:trinityhu
ICQ:627696000
Web:www.cutcnccam.org
MSN:trinityhu@hotmail.com
Skype:trinityhu
ICQ:627696000
Web:www.cutcnccam.org
Business Gifts to Promote Brand
A few unique promotional products listed below can help you increase your brand visibility in the corporate world. Glass Box
A promotional glass box is a versatile gift. It looks classy and adds a touch of elegance to every desk. For example, you can give away an imprinted glass box to your clients and let them use it to keep jewelry, coins, candies, paperclips, etc.
Photo Frame
Your clients will be pleased when you express your gratitude with products like imprinted picture frames or photo frame calendars. These imprinted picture frames help to beautify any office desk or a showcase.
Poker Set
Gifting a poker set is a great idea to get your brand noticed; especially every time your business partners use it to play poker. You can get a deluxe poker set customized with your brand logo and use it as a personalized business gift for your promotional purposes.
Handyman Set
A handyman set is an extremely practical business gift. A promotional handyman set holds tools like screwdrivers, sockets, wrenches, pliers, adapters and other such instruments that can aid you in times of emergency.
Computer Accessories
An imprinted USB Flash Drive, with several memory options is a perfect giveaway to be considered for brand promotion at corporate or technology events. Promotional computer items and technology accessories like USB Flash Drives, mouse mats, CD cases, screen sweeps, Expandable Turtle Hub etc. can help you spread your brand message quicker than ever.
Share form: http://www.cutcnccam.com/article-show-20117231255110.shtml
A promotional glass box is a versatile gift. It looks classy and adds a touch of elegance to every desk. For example, you can give away an imprinted glass box to your clients and let them use it to keep jewelry, coins, candies, paperclips, etc.
Photo Frame
Your clients will be pleased when you express your gratitude with products like imprinted picture frames or photo frame calendars. These imprinted picture frames help to beautify any office desk or a showcase.
Poker Set
Gifting a poker set is a great idea to get your brand noticed; especially every time your business partners use it to play poker. You can get a deluxe poker set customized with your brand logo and use it as a personalized business gift for your promotional purposes.
Handyman Set
A handyman set is an extremely practical business gift. A promotional handyman set holds tools like screwdrivers, sockets, wrenches, pliers, adapters and other such instruments that can aid you in times of emergency.
Computer Accessories
An imprinted USB Flash Drive, with several memory options is a perfect giveaway to be considered for brand promotion at corporate or technology events. Promotional computer items and technology accessories like USB Flash Drives, mouse mats, CD cases, screen sweeps, Expandable Turtle Hub etc. can help you spread your brand message quicker than ever.
Share form: http://www.cutcnccam.com/article-show-20117231255110.shtml
2011年7月18日星期一
Recycled Cardboard Boxes Offered to Customers
Valley Box Company distributes 100% post consumer waste recycled boxes to the United States. These eco friendly boxes are reliable, cost effective and help to communicate an environmentally conscious message to customers.
"These boxes are constructed from materials that have completed one full lifecycle and have been disposed of by the consumer through recycling streams," said Gary Motika, Sales Rep for Valley Box Company. "Recycled boxes' strength has not been compromised and will protect goods from manufacturing through to consumption, performing optimally throughout the most challenging supply chains." Conventional print options are available on eco friendly boxes, such as gradients and screen-printing. "Customers can choose soy based inks as well," explains Motika.
100% post consumer recycled boxes are able to fit seamlessly into existing packing lines and are financially economical, when compared to virgin board. Mills are able to produce a wide range of popular grades available in eco friendly material.
Valley Box Company is committed to creating positive change with the customers they encounter, and to make a difference in the world by providing eco friendly boxes and other environmentally friendly products. "These boxes are perfect for communicating an environmental awareness of a business to its customers," continues Motika.
About Valley Box Company Since 1965, Valley Box has been a fixture of San Diego's packaging industry providing high-quality custom crates, recycled boxes, heat-treated export containers, barrier bag packaging, and production packaging processes.
Specializing in tackling packaging challenges faster and smarter than the competition, including crating solutions for over-size products, shock-resistant crating for sensitive equipment, and effective moisture resistant packing and materials.
Valley Box Company's products range from stock corrugated to complex engineered designs for defense, aerospace, biotech and commercial applications.
![]()
"These boxes are constructed from materials that have completed one full lifecycle and have been disposed of by the consumer through recycling streams," said Gary Motika, Sales Rep for Valley Box Company. "Recycled boxes' strength has not been compromised and will protect goods from manufacturing through to consumption, performing optimally throughout the most challenging supply chains." Conventional print options are available on eco friendly boxes, such as gradients and screen-printing. "Customers can choose soy based inks as well," explains Motika.
100% post consumer recycled boxes are able to fit seamlessly into existing packing lines and are financially economical, when compared to virgin board. Mills are able to produce a wide range of popular grades available in eco friendly material.
Valley Box Company is committed to creating positive change with the customers they encounter, and to make a difference in the world by providing eco friendly boxes and other environmentally friendly products. "These boxes are perfect for communicating an environmental awareness of a business to its customers," continues Motika.
About Valley Box Company Since 1965, Valley Box has been a fixture of San Diego's packaging industry providing high-quality custom crates, recycled boxes, heat-treated export containers, barrier bag packaging, and production packaging processes.
Specializing in tackling packaging challenges faster and smarter than the competition, including crating solutions for over-size products, shock-resistant crating for sensitive equipment, and effective moisture resistant packing and materials.
Valley Box Company's products range from stock corrugated to complex engineered designs for defense, aerospace, biotech and commercial applications.
The artic share form： http://www.cutcnccam.com/article-show-201171790180.shtml
E-mail:sales02@cutcnccam.com
MSN:trinityhu@hotmail.com
Skype:trinityhu
ICQ:627696000
Web:www.cutcnccam.org
MSN:trinityhu@hotmail.com
Skype:trinityhu
ICQ:627696000
Web:www.cutcnccam.org
2011年7月14日星期四
Introduce a new advertising material- PVC foam board
PVC foam board is a new type of artificial material, it has good chemical stability, co-rrosion resistance, hardness ,high strength and smooth surface.These foam board can replace of wood ,then can ease the wood tensions,and also can construction by the general wood prcessing tools.Pvc foam sheet have below performances: waterproof, fire prevention, anticorrosion, non-absorbent, qualitative light, have heat preservation, sound insulation, insulation, and shockproof etc. oam borad can be hot forming or can be stick with other PVC material,suitable for printing , embossing , painting and other secondary processing.
![]()
Generally speaking , the surface and shape of Everything will produce a first impression to people. Advertising psychologists think that, first impression has played a decisive role for the sale of product. From this sense,PVC‘s potential market is very well.. In fact, within the development of times,PVC had won people’s favourite depend on its well performance,simple craft and other more advantages.had acceptable and approve by more people, In European and Amercian countries,PVC is is the beloved in the construction industry, PVC sheet in People's Daily life can be seen everywhere.
This artic is coming form: http://www.cutcnccam.com/article-show-20117141514311.shtml
Advertising Effect of 2008 Olympic Games
The 2008 Olympic Games in Bejing are a tour de force for marketers. Some of the TV coverage is at odd hours in the U.S., but the narratives such as Michael Phelps' quest for gold-medal immortality, or the U.S. NBA players trying to avoid another international humiliation, resonate for many viewers.
By any measure, NBC's Olympics coverage (BusinessWeek.com, 8/7/08) has been a success. Through five days, NBC Universal says it has attracted 168 million total viewers for the Olympics, nearly 15 million more than for the first five days of the Summer Games in Athens four years ago. The average prime-time Olympic viewing audience has been 31.3 million viewers through Tuesday, Aug. 12, according to Nielsen Media Research. That's the best since the 1992 Barcelona Games.
The top price paid for a 30-second spot, during the swimming competition, is $750,000. Viewership and interest has been a bit better than marketers anticipated, enabling NBC to sell an additional $10 million in ads since the start of the Games. NBC had secured more than $1 billion in ad revenues before the Games began.
There has been a mix of more than 100 new and old advertisers, with Adidas (ADSG), Nike (NKE), and Visa (V) among the heavy hitters. The overall list also includes both Presidential candidates, who together spent more than $10 million on Olympic ads.
Winning Young Men
More 18-to-34-year-old men are watching, which is a coup for NBC, since they are tough to attract to prime-time TV. Ratings among that group are up 28% compared with Athens. Among men aged 18 to 49, ratings are up 22%.
Four years ago, the theme that surrounded the Olympics was whether Athens should have hosted the games at all given how pressed the city seemed to be to finish stadiums and arenas. This year, there has been a narrative around whether China, with a much criticized human rights record (BusinessWeek.com, 2/20/08) and air quality problems, should have won the privilege of the Games.
But there is mystique around China. It is an emerging world power that is on track to pass the U.S. as the world's biggest economic engine. With so many story lines, and the Olympics conjuring an abundance of national pride (BusinessWeek.com, 5/28/08), advertisers are hard-pressed to come up with messages that can rival the events themselves for consumer attention.
We've been watching the ads and in the accompanying slide show we rate them, just as we did the ads for the Super Bowl. Some of them were found worthy of a gold medal; others, we felt, should never have left the starting blocks.
![]()
share form: http://www.cutcnccam.com/article-show-2011714929423.shtml
By any measure, NBC's Olympics coverage (BusinessWeek.com, 8/7/08) has been a success. Through five days, NBC Universal says it has attracted 168 million total viewers for the Olympics, nearly 15 million more than for the first five days of the Summer Games in Athens four years ago. The average prime-time Olympic viewing audience has been 31.3 million viewers through Tuesday, Aug. 12, according to Nielsen Media Research. That's the best since the 1992 Barcelona Games.
The top price paid for a 30-second spot, during the swimming competition, is $750,000. Viewership and interest has been a bit better than marketers anticipated, enabling NBC to sell an additional $10 million in ads since the start of the Games. NBC had secured more than $1 billion in ad revenues before the Games began.
There has been a mix of more than 100 new and old advertisers, with Adidas (ADSG), Nike (NKE), and Visa (V) among the heavy hitters. The overall list also includes both Presidential candidates, who together spent more than $10 million on Olympic ads.
Winning Young Men
More 18-to-34-year-old men are watching, which is a coup for NBC, since they are tough to attract to prime-time TV. Ratings among that group are up 28% compared with Athens. Among men aged 18 to 49, ratings are up 22%.
Four years ago, the theme that surrounded the Olympics was whether Athens should have hosted the games at all given how pressed the city seemed to be to finish stadiums and arenas. This year, there has been a narrative around whether China, with a much criticized human rights record (BusinessWeek.com, 2/20/08) and air quality problems, should have won the privilege of the Games.
But there is mystique around China. It is an emerging world power that is on track to pass the U.S. as the world's biggest economic engine. With so many story lines, and the Olympics conjuring an abundance of national pride (BusinessWeek.com, 5/28/08), advertisers are hard-pressed to come up with messages that can rival the events themselves for consumer attention.
We've been watching the ads and in the accompanying slide show we rate them, just as we did the ads for the Super Bowl. Some of them were found worthy of a gold medal; others, we felt, should never have left the starting blocks.
2011年7月13日星期三
Find a Proper Supplier for Advertsing Promotion
Companies and businesses give away promotional products and promotional gifts to reach out to their target market and to get their brand names recognized. The promotional products used for endorsements carry a brand name, logo and a slogan that remind the users of the product, services and brand. Companies are aware of the fact that they can achieve the desired results only when they use high utility, branded promotional items from a reliable supplier to promote their brand. Thus, we provide you some guidelines to help you find the right supplier that can serve your promotional needs well.
There are many suppliers of promotional products that serve the promotional industry with a variety of promotional items, giveaways and corporate gifts. They produce multiple product lines; some of their products are exclusively sold to the small and big corporations while some suppliers sell their retail items through consumer channels.
Most of the suppliers today provide customization services along with promotional products. Free artwork and art proof services enhance the quality of the products to create the desired impact. Suppliers understand that a brand logo, which is attractive and appropriate in size, creates a good impression and helps in spreading the brand message faster than usual. This is the reason why suppliers offer artwork and art proof services to ensure that the customers get to verify and test the image of the respective product for free.
The instant price quote service offered by suppliers is a further step taken to make the quote available to the customer on an instant basis. A price quote helps in determining the product quality in a better way. Keeping this in mind, most of the suppliers provide instant price quote service to ensure that the customers get to verify the products as fast as possible.
Thus, it is important to look for a supplier who meets the above mentioned requirements. Browse the online stores set by suppliers and check out their catalogs for free. Catalogs have taken new dimensions over the years as suppliers and distributors keep experimenting to compete against each other. Hence, a comprehensive catalog will be able to give you a clear idea about the supplier’s reputation and credibility. Go for the best one in the industry to make sure that you get appropriately customized products as per your need, budget and interest.
![]()
There are many suppliers of promotional products that serve the promotional industry with a variety of promotional items, giveaways and corporate gifts. They produce multiple product lines; some of their products are exclusively sold to the small and big corporations while some suppliers sell their retail items through consumer channels.
Most of the suppliers today provide customization services along with promotional products. Free artwork and art proof services enhance the quality of the products to create the desired impact. Suppliers understand that a brand logo, which is attractive and appropriate in size, creates a good impression and helps in spreading the brand message faster than usual. This is the reason why suppliers offer artwork and art proof services to ensure that the customers get to verify and test the image of the respective product for free.
The instant price quote service offered by suppliers is a further step taken to make the quote available to the customer on an instant basis. A price quote helps in determining the product quality in a better way. Keeping this in mind, most of the suppliers provide instant price quote service to ensure that the customers get to verify the products as fast as possible.
Thus, it is important to look for a supplier who meets the above mentioned requirements. Browse the online stores set by suppliers and check out their catalogs for free. Catalogs have taken new dimensions over the years as suppliers and distributors keep experimenting to compete against each other. Hence, a comprehensive catalog will be able to give you a clear idea about the supplier’s reputation and credibility. Go for the best one in the industry to make sure that you get appropriately customized products as per your need, budget and interest.
2011年7月12日星期二
slim light box -- the majority of conversational
Today, the production method of ultra-thin light boxes have been advertising manager for the majority of conversational in mind, why it is so loved .its own due to some other peer products do not have advantages.
There is a thin light boxes because of its energy-saving light source is designed to meet the current international requirements and standards of the indicators are industry standard and become the new darling of light boxes. One of its advantages is that it's saving the world by the respected degree because the power-saving than traditional light box to more than 75%, which is now advocating saving the world energy shortage is of great significance as a feat of innovation; The second is the spread of light makes it feel comfortable and natural eye, it is because it is more uniform light transmission and a transmission rate higher; the third is its longer life, it is because it uses is the anti-flash feature, so to avoid a long period of aging after use; the final say is a greater choice for customers, according to different needs to produce different light boxes, light boxes before the break which produced size limitations.
Mentioned above, this ultra-thin light box is more prominent in the many benefits a few, in addition to its image as a more realistic picture, and will have a more excellent visual effects and so on.
See more boxes knowledge: ultra-thin light box, crystal light box, light guide plate idea we always put the customer as our production concept, always put customer satisfaction first.
![]()
This artic is coming form: http://www.cutcnccam.com/
There is a thin light boxes because of its energy-saving light source is designed to meet the current international requirements and standards of the indicators are industry standard and become the new darling of light boxes. One of its advantages is that it's saving the world by the respected degree because the power-saving than traditional light box to more than 75%, which is now advocating saving the world energy shortage is of great significance as a feat of innovation; The second is the spread of light makes it feel comfortable and natural eye, it is because it is more uniform light transmission and a transmission rate higher; the third is its longer life, it is because it uses is the anti-flash feature, so to avoid a long period of aging after use; the final say is a greater choice for customers, according to different needs to produce different light boxes, light boxes before the break which produced size limitations.
Mentioned above, this ultra-thin light box is more prominent in the many benefits a few, in addition to its image as a more realistic picture, and will have a more excellent visual effects and so on.
2011年7月11日星期一
The LGP’s design principle
The LGP design principle is based on the LGD screen on the analysis of spectrum,combined with spectral analysis and laser engraving or digital printing technology,At present ,the engracing machine can drawing line or grid on the light guide panel.It is a kind of cutting technology .special cutting head can avoid laser cutting burnt yellow black and other defects.
But how is the light guide gathered to get to gather form highlights?This in relation to the Light reflection and scattering theory.it use principle of injection molding methods will propylene compressed into smooth surface plates.and then in the high reflectivity acrylic sheet with no light on the bottom plate material on the diffusion and diffusion light.when light to spread. Light will be reflected in all direction, and then destruction by the guide reflected conditions,thus forming evenly positive light.specular effects.
![]()
But how is the light guide gathered to get to gather form highlights?This in relation to the Light reflection and scattering theory.it use principle of injection molding methods will propylene compressed into smooth surface plates.and then in the high reflectivity acrylic sheet with no light on the bottom plate material on the diffusion and diffusion light.when light to spread. Light will be reflected in all direction, and then destruction by the guide reflected conditions,thus forming evenly positive light.specular effects.
The advantage of LED light box
LED light-box compared with other light-box.Have his unique characteristics,one is his energy efficient,high brightness,because such use is LED lamp box, LED lamp is LED light is a kind of diodes,is a soliod semiconductor devices,its main function is to put into light energy directly, so as to achieve efficient energy-saving effect,Second it is under the light,LED by relative environmental LED by relative environmental LED light source,can reduce the harm to human body,radiation pollution,production process does not use metal tribute.so it is a kind of green energy conservation product, and it can also change the current to change color,the color flashing attract more customers.Thirdly because no light in the structure of LED glass shell.Don’t need incandescent lamp inside fluorescent light or in vacuum or into specific gas,it is simple,reliable and stable, impact resistance,four is the good performance of the diversity of forms.This box can be designed according to the personal way,may be different patterms of text or etc,and its original can do small,thus can be used in various layout and design.
![]()
This artic is coming form: http://www.cutcnccam.com/article-show-2011711104383.shtml
2011年7月10日星期日
Global package, global brand
In 2003, McDonald's announced that all of its restaurants -- 30,000 in over 100 countries -- would soon be adopting the same brand packaging for menu items. According to a company press release, the new packaging would feature photographs of real people doing things they enjoy, such as listening to music, playing soccer, and reading to their children. McDonald's global chief marketing officer was quoted as saying, "It is the first time in our history that a single set of brand packaging, with a single brand message, will be used concurrently around the world." Two years later, the company appeared to backpedal when it announced plans to localize nutritional value charts on its packages.
To the extent that international brands appeal to global tastes, worldwide packaging strategies might be expected to show signs of convergence, especially as consumer tastes around the world become more homogeneous. But there is little evidence that this is happening.
Computer manufacturer HP strives to convey brand personality on packages that may need to accommodate text in as many as eight local languages. Fast-moving consumer goods companies, for their part, have hardly been more successful in finding global solutions to their packaging needs. Unilever standardizes some branded products while localizing others. Procter & Gamble adjusts branding strategies across borders. P&G markets its brands in Asia under the company brand name, but in Europe and the US, the product brands are not blatantly branded as P&G brands.
Much of the reason is that, with the notable exceptions of a few mono-brands like Coca-Cola and Pepsi, few international brands address the same markets wherever they are sold. Mark Kennedy, chief strategy officer at the brand consulting firm Landor Associates, is of the opinion that the term "global brand" is actually a misnomer when applied to most brands marketed by international companies. "There are very few truly global brands -- brands that occupy a similar space in multiple markets from the point of view of who they are targeted against and their level of premium-ness in that market. Do they do the same kind of job in all the markets they are in? If they don't, I'm not sure they are global brands," he says.
Professor Kees Sonneveld of Victoria University in Australia is president of the International Association of Packaging Research Institutes. Sonneveld agrees that the future for global marketing involves greater product and branding differentiation -- at the local rather than the global level. "[W]ithin countries, markets are becoming more and more differentiated," he says. "Not only by age and social sections but also in terms of cultural diversity, that is, ethnic groupings. In fact, most consumer markets around the globe are moving towards becoming multi-sector markets with the sectors decreasing fast in size. How far are we away from marketing packaged consumer products that are designed to meet the needs and requirements of a particular single individual?"
![]()
To the extent that international brands appeal to global tastes, worldwide packaging strategies might be expected to show signs of convergence, especially as consumer tastes around the world become more homogeneous. But there is little evidence that this is happening.
Computer manufacturer HP strives to convey brand personality on packages that may need to accommodate text in as many as eight local languages. Fast-moving consumer goods companies, for their part, have hardly been more successful in finding global solutions to their packaging needs. Unilever standardizes some branded products while localizing others. Procter & Gamble adjusts branding strategies across borders. P&G markets its brands in Asia under the company brand name, but in Europe and the US, the product brands are not blatantly branded as P&G brands.
Much of the reason is that, with the notable exceptions of a few mono-brands like Coca-Cola and Pepsi, few international brands address the same markets wherever they are sold. Mark Kennedy, chief strategy officer at the brand consulting firm Landor Associates, is of the opinion that the term "global brand" is actually a misnomer when applied to most brands marketed by international companies. "There are very few truly global brands -- brands that occupy a similar space in multiple markets from the point of view of who they are targeted against and their level of premium-ness in that market. Do they do the same kind of job in all the markets they are in? If they don't, I'm not sure they are global brands," he says.
Professor Kees Sonneveld of Victoria University in Australia is president of the International Association of Packaging Research Institutes. Sonneveld agrees that the future for global marketing involves greater product and branding differentiation -- at the local rather than the global level. "[W]ithin countries, markets are becoming more and more differentiated," he says. "Not only by age and social sections but also in terms of cultural diversity, that is, ethnic groupings. In fact, most consumer markets around the globe are moving towards becoming multi-sector markets with the sectors decreasing fast in size. How far are we away from marketing packaged consumer products that are designed to meet the needs and requirements of a particular single individual?"
This artic is form: http://www.cutcnccam.com/article-show-201179144150.shtml
package is the branding- I do think so
Packagng is branding," says Gerstman, Chairman Emeritus of Interbrand US, by telephone. "The brand identity in itself is much more than just a logo. The brand identity is a lot of things, which eventually lead to what I call that brand promise and the reason people buy a brand -- value, acceptance and loyalty. The package reflects that. It identifies that product and the brand, and promotes the confidence in the brand."
But Darrel Rhea, Principal and CEO of the branding and packaging consultancy Cheskin, would seem to disagree. "Packaging and branding are different things," he writes by email. "Packaging is only one expression of the brand. In many product categories, it is a very important element and may even be the primary way people interact with the brand鈥 . One should start with a compelling brand definition, one that really connects with people on a deep level. Packaging should then be used to reinforce that definition. Those who use a package design to define the positioning of a brand usually get into trouble as they apply the brand in other media."
Oddly enough, these two points of view actually dovetail more than they diverge. Their differences, as well as their reconciliation, can be traced to the fact that for many years packaging designers treated the package as having a persona -- a face projected by the package that facilitated consumer interaction but which was distinct from the true brand personality.
The Swiss psychiatrist Carl Jung first advanced the notion that a personality could conceal itself behind a persona -- or mask -- in the early part of the twentieth century. Jung argued that the persona is a false personality that individuals adopt to facilitate social interactions. Although the mask takes the rough edges off interpersonal relationships, it also poses a risk that the wearer will mistake it for his or her true personality.
Over time, the ability to trust packages gave way to consumer confidence in them, and trust became less of a selling point. Manufacturers instead began targeting the emotions of consumers in an attempt to promote new sales. Breakfast foods, for example, were now marketed to make parents feel good when serving them to their children. But the bedrock of these emotional marketing appeals remained the confidence the consumers retained in the packages.
By the middle of the century, packages all too often seemed to be shouting across the aisles at each other in attempts to draw the consumer's attention away from the competition. Cereal boxes, for example, had become more like billboards than containers. The package was very much a mask that could be, and frequently was, changed at will. Little thought was given by package designers to building integrated branding and packaging strategies because their focus was on increasing day-to-day sales.
As a need for building long-term branding strategies was recognized, packaging designers like Walter Landor argued that the brand personality expressed by the package should be the same personality that reached the consumer through other media. In order to achieve this goal, the ephemeral packaging persona had to give way to an expression of brand personality. A consistent projection of the brand's personality in the package, and wherever else the brand was encountered, was far more reassuring to the consumer than a persona that was constantly changing.
There are now more ways than ever for brands to make contact with consumers. Modern marketing strategies, for example, may rely heavily on public relations, direct mail, email, the Internet and networking. Denise Klarquist, vice president of marketing at Cheskin, feels that this development means that the branded package can no longer express itself in an idiosyncratic way. "There are just too many channels that a brand [...] exposes [itself] through," she says. "You lack control, and your audience starts to take over. You become the experience. I think that's what's changing. Brands really are much more than just a particular expression."
Not all corporate packaging strategies reflect the same level of integration, however. Gerstman points to Amazon.com as an example. "You can recognize the Amazon brand on the Internet because they have their own color scheme. The layout that they use is very recognizable. You could say that's the Amazon package. Of course, the other package is the package you receive when you order a book."
That other package happens to be a nondescript cardboard box with only the logo in black to distinguish it from other brown boxes. According to Gerstman, FedEx does a better job of packaging integration. "When you go to your office," he says, "the first thing you see on your desk is the FedEx package. It's so recognizable. FedEx really has done a marvelous job. In theory Amazon could do that."
Ancestral to Amazon's cardboard shipping boxes, the earliest packages are believed to have been bundles that people used to transport goods from one place to another. While many modern packages continue to be used for that purpose (you couldn't after all transport bottled water very easily without the bottle), packaging is now much more about communicating with consumers than it is about transporting goods.
In terms of communication, however, modern packages are inherently bundles of contradictions. They engage us consciously and unconsciously. They are physical structures but at the same time they are very much about illusion. They appeal to our emotions as well as to our reason. But such contradictions must be reconciled at the point of purchase.
![]()
This artic is form :http://www.cutcnccam.com/
But Darrel Rhea, Principal and CEO of the branding and packaging consultancy Cheskin, would seem to disagree. "Packaging and branding are different things," he writes by email. "Packaging is only one expression of the brand. In many product categories, it is a very important element and may even be the primary way people interact with the brand鈥 . One should start with a compelling brand definition, one that really connects with people on a deep level. Packaging should then be used to reinforce that definition. Those who use a package design to define the positioning of a brand usually get into trouble as they apply the brand in other media."
Oddly enough, these two points of view actually dovetail more than they diverge. Their differences, as well as their reconciliation, can be traced to the fact that for many years packaging designers treated the package as having a persona -- a face projected by the package that facilitated consumer interaction but which was distinct from the true brand personality.
The Swiss psychiatrist Carl Jung first advanced the notion that a personality could conceal itself behind a persona -- or mask -- in the early part of the twentieth century. Jung argued that the persona is a false personality that individuals adopt to facilitate social interactions. Although the mask takes the rough edges off interpersonal relationships, it also poses a risk that the wearer will mistake it for his or her true personality.
Over time, the ability to trust packages gave way to consumer confidence in them, and trust became less of a selling point. Manufacturers instead began targeting the emotions of consumers in an attempt to promote new sales. Breakfast foods, for example, were now marketed to make parents feel good when serving them to their children. But the bedrock of these emotional marketing appeals remained the confidence the consumers retained in the packages.
By the middle of the century, packages all too often seemed to be shouting across the aisles at each other in attempts to draw the consumer's attention away from the competition. Cereal boxes, for example, had become more like billboards than containers. The package was very much a mask that could be, and frequently was, changed at will. Little thought was given by package designers to building integrated branding and packaging strategies because their focus was on increasing day-to-day sales.
As a need for building long-term branding strategies was recognized, packaging designers like Walter Landor argued that the brand personality expressed by the package should be the same personality that reached the consumer through other media. In order to achieve this goal, the ephemeral packaging persona had to give way to an expression of brand personality. A consistent projection of the brand's personality in the package, and wherever else the brand was encountered, was far more reassuring to the consumer than a persona that was constantly changing.
There are now more ways than ever for brands to make contact with consumers. Modern marketing strategies, for example, may rely heavily on public relations, direct mail, email, the Internet and networking. Denise Klarquist, vice president of marketing at Cheskin, feels that this development means that the branded package can no longer express itself in an idiosyncratic way. "There are just too many channels that a brand [...] exposes [itself] through," she says. "You lack control, and your audience starts to take over. You become the experience. I think that's what's changing. Brands really are much more than just a particular expression."
Not all corporate packaging strategies reflect the same level of integration, however. Gerstman points to Amazon.com as an example. "You can recognize the Amazon brand on the Internet because they have their own color scheme. The layout that they use is very recognizable. You could say that's the Amazon package. Of course, the other package is the package you receive when you order a book."
That other package happens to be a nondescript cardboard box with only the logo in black to distinguish it from other brown boxes. According to Gerstman, FedEx does a better job of packaging integration. "When you go to your office," he says, "the first thing you see on your desk is the FedEx package. It's so recognizable. FedEx really has done a marvelous job. In theory Amazon could do that."
Ancestral to Amazon's cardboard shipping boxes, the earliest packages are believed to have been bundles that people used to transport goods from one place to another. While many modern packages continue to be used for that purpose (you couldn't after all transport bottled water very easily without the bottle), packaging is now much more about communicating with consumers than it is about transporting goods.
In terms of communication, however, modern packages are inherently bundles of contradictions. They engage us consciously and unconsciously. They are physical structures but at the same time they are very much about illusion. They appeal to our emotions as well as to our reason. But such contradictions must be reconciled at the point of purchase.
This artic is form :http://www.cutcnccam.com/
2011年7月8日星期五
For Designers Today, Success Is in the Bag
The hand bag make me impressed today, so I would like to share you something about handbags.
As more and more women began to dress casually, they realized they needed an accessory to emphasize their wealth and status. Shoes can be uncomfortable or impractical, jewelry too flashy or too tempting to thieves, but a $1,000 bag from Gucci or Chanel sends a simple but clear message to salespeople, waiters, hotel clerks, and others that the woman standing before them in battered jeans and a frayed shirt not only has good taste, but the means to indulge it.
The apotheosis of the handbag is still fairly recent. To be sure, well-heeled women have been buying smart bags for day and evening wear for generations, but it was usually an afterthought in terms of a designer's business—a side dish to the main meal of apparel and shoes. But as women became not only more casual in their dress, but more affluent, the bag took on increased importance in a wardrobe.
At the beginning of the 1990s there were only a handful of well-known upmarket handbag designers (Louis Vuitton (LVMH), Fendi, and Hermès), many of which were European companies with a history of making quality leather goods. Since then, the handbag business has exploded, generating more than $1 billion in sales per year. After perfume, bags are one of the most profitable products in the fashion business, and there is scarcely a big-name designer who hasn't added handbags to his or her portfolio. For example, London shoe designer Jimmy Choo shifted his attention from shoes to create his Ramona bag, which was one of the biggest sellers of 2007.
WATCHING STARS AND TRENDS
The popularity of handbags has been helped by their association with celebrities. A photo of Lindsay Lohan toting around a Balenciaga Motorcyle bag or Paris Hilton carrying a Fendi Zucca shoulder purse is money in the bank for the designers. "Celebrities are great contributors to the handbag business," says Rae Ann Herman, accessories director for Glamour. The handbag "is a status symbol. Ultimately, girls and women alike are drawn to these glamorous lifestyles and try to mimic what they see in entertainment magazines."
But one Victoria Beckham here and a couple of Olsen twins there are not all that pushed the handbag business to its dizzying new heights. Beth Boyle, of Port Washington (N.Y.) retail analyst NPD Group, says simple trends play a huge factor in rising handbag sales. "One of the biggest trends of 2006/2007 was the oversized handbag. Often you saw people carrying larger luxury bags that could easily substitute for everyday totes." In other words, the handbag became more practical. No longer a tiny space to keep your cell phone, keys, lipstick and—if you were lucky—your wallet, the oversized trend meant one bag could fit everything from the daily essentials to an iPod and even a laptop. Herman agrees, "The oversized trend appeals to a lot of different lifestyles. [You] see moms carrying large bags to school to pick up their kids, but you also see businesswomen and attorneys taking them to work."
![]()
As more and more women began to dress casually, they realized they needed an accessory to emphasize their wealth and status. Shoes can be uncomfortable or impractical, jewelry too flashy or too tempting to thieves, but a $1,000 bag from Gucci or Chanel sends a simple but clear message to salespeople, waiters, hotel clerks, and others that the woman standing before them in battered jeans and a frayed shirt not only has good taste, but the means to indulge it.
The apotheosis of the handbag is still fairly recent. To be sure, well-heeled women have been buying smart bags for day and evening wear for generations, but it was usually an afterthought in terms of a designer's business—a side dish to the main meal of apparel and shoes. But as women became not only more casual in their dress, but more affluent, the bag took on increased importance in a wardrobe.
At the beginning of the 1990s there were only a handful of well-known upmarket handbag designers (Louis Vuitton (LVMH), Fendi, and Hermès), many of which were European companies with a history of making quality leather goods. Since then, the handbag business has exploded, generating more than $1 billion in sales per year. After perfume, bags are one of the most profitable products in the fashion business, and there is scarcely a big-name designer who hasn't added handbags to his or her portfolio. For example, London shoe designer Jimmy Choo shifted his attention from shoes to create his Ramona bag, which was one of the biggest sellers of 2007.
WATCHING STARS AND TRENDS
The popularity of handbags has been helped by their association with celebrities. A photo of Lindsay Lohan toting around a Balenciaga Motorcyle bag or Paris Hilton carrying a Fendi Zucca shoulder purse is money in the bank for the designers. "Celebrities are great contributors to the handbag business," says Rae Ann Herman, accessories director for Glamour. The handbag "is a status symbol. Ultimately, girls and women alike are drawn to these glamorous lifestyles and try to mimic what they see in entertainment magazines."
But one Victoria Beckham here and a couple of Olsen twins there are not all that pushed the handbag business to its dizzying new heights. Beth Boyle, of Port Washington (N.Y.) retail analyst NPD Group, says simple trends play a huge factor in rising handbag sales. "One of the biggest trends of 2006/2007 was the oversized handbag. Often you saw people carrying larger luxury bags that could easily substitute for everyday totes." In other words, the handbag became more practical. No longer a tiny space to keep your cell phone, keys, lipstick and—if you were lucky—your wallet, the oversized trend meant one bag could fit everything from the daily essentials to an iPod and even a laptop. Herman agrees, "The oversized trend appeals to a lot of different lifestyles. [You] see moms carrying large bags to school to pick up their kids, but you also see businesswomen and attorneys taking them to work."
订阅：
博文 (Atom)