The challenges of digital printing business
http://www.cutcnccam.com/article-show-20111221929511.shtml
In today's digital age, the printing industry is facing the biggest impact than changes in technology, changing consumer demand and market operators form of transformation, the three aspects of digital printing to bring biggest challenges to printing industry. How can the traditional print industry seek the win-win opportunity, we must first mention the following three surface of the real problem.
First, realize the reality of diversity of printed materials. Begin with the traditional printed paper hard copy print-based, only a very small printed pieces . Which receive most of the traditional printing industry needs special printed pieces inquiry, those manufacture can not do it. Therefore, the most direct challenge to the face of this, the traditional printing industry may need to start thinking about integrating strategic alliance mode of operation.
Second, has the digital printing machine does not mean has the market. Compared with conventional printing equipment, and digital printing are thousand millions. The printing industry a lot of money purchase new equipment, the result should be less of it is printed to the single fact that non-profit space, because all of the requirements are in the era of personalized to scattered small-scale show, but today's market the status of printing industry is also co-operation strategy, engulfed emerging digital printing market.
Third, the printing products face to the virtual publishing printed materials. The highly popular of the network, many traditional publications have gradually towards the style of virtual publishing, commercial e-books which have mushroomed appearance, and the Government is actively promoting the digital content industry, will eventually allow the printing industry is facing the coldest winter.
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